Resume

Freelance

• Product Consultancy & Strategy: Aligning CX and CRO goals, using data and business insights to shape digital experiences that drive commercial growth.

• UX/UI Execution: Designing logical navigation flows, complex interactions, and interfaces for websites, landing pages, microsites, and mobile applications.

• User & Business Research: Performing both quantitative and qualitative research to validate assumptions and ensure solutions meet actual user needs.

• Accessibility: Integrating accessibility best practices into new builds and redesigns, including performing tests of existing products to ensure inclusivity and compliance.

• Technical Workflow (Figma): Streamlining the design-to-dev process by leveraging component libraries and maintaining organized files to ensure rapid delivery and clear documentation for developers.

• Project Management: Handling the full lifecycle from concept to handoff for independent projects, while collaborating seamlessly within managed teams for larger scopes.

• Communication: Bridging the gap between stakeholders and production, communicating user-centered design principles and business requirements to non-designers.

• Brand Foundations: Establishing foundational visual identities and tone of voice strategies to help businesses unify their market presence and ensure consistency across channels.

Freelance

10/2018 – present

• Product Consultancy & Strategy: Aligning CX and CRO goals, using data and business insights to shape digital experiences that drive commercial growth.

• UX/UI Execution: Designing logical navigation flows, complex interactions, and interfaces for websites, landing pages, microsites, and mobile applications.

• User & Business Research: Performing both quantitative and qualitative research to validate assumptions and ensure solutions meet actual user needs.

• Accessibility: Integrating accessibility best practices into new builds and redesigns, including performing tests of existing products to ensure inclusivity and compliance.

• Technical Workflow (Figma): Streamlining the design-to-dev process by leveraging component libraries and maintaining organized files to ensure rapid delivery and clear documentation for developers.

• Project Management: Handling the full lifecycle from concept to handoff for independent projects, while collaborating seamlessly within managed teams for larger scopes.

• Communication: Bridging the gap between stakeholders and production, communicating user-centered design principles and business requirements to non-designers.

• Brand Foundations: Establishing foundational visual identities and tone of voice strategies to help businesses unify their market presence and ensure consistency across channels.

Freelance

• UX & CRO Strategy: Designed and continuously optimized the end-to-end customer journey, focusing on intuitive navigation and friction-free checkout flows to maximize conversion rates.

• Operational Automation: Designed scalable workflows by automating payments, logistics, and invoicing, bridging the gap between front-end experience and back-end operations.

• Growth & Acquisition: Executed data-driven digital marketing strategies (SEO, content, paid campaigns) to validate market fit and drive traffic.

• Business Impact: Built and scaled the operation to profitability, proving that iterative, user-focused design directly correlates with customer loyalty and revenue growth.

Freelance

1/2020 – 6/2025

• UX & CRO Strategy: Designed and continuously optimized the end-to-end customer journey, focusing on intuitive navigation and friction-free checkout flows to maximize conversion rates.

• Operational Automation: Designed scalable workflows by automating payments, logistics, and invoicing, bridging the gap between front-end experience and back-end operations.

• Growth & Acquisition: Executed data-driven digital marketing strategies (SEO, content, paid campaigns) to validate market fit and drive traffic.

• Business Impact: Built and scaled the operation to profitability, proving that iterative, user-focused design directly correlates with customer loyalty and revenue growth.

National Agency for Communication and Information Technology, s.p.

• Large-Scale Product Design: Designed interfaces and high-fidelity prototypes for government information platforms and mobile apps, utilizing the central library to ensure consistency across digital citizen services.

• Design System Governance: Co-authored standard templates for the gov.cz Design System, actively contributing to the maintenance and scalability of the library to support efficient development across teams.

• Accessibility & Inclusion: Partnered with development teams to ensure inclusivity, conducting accessibility audits (a11y) and translating findings into actionable improvements to guarantee WCAG compliance.

National Agency for Communication and Information Technology, s.p.

7/2023 – 12/2024

• Large-Scale Product Design: Designed interfaces and high-fidelity prototypes for government information platforms and mobile apps, utilizing the central library to ensure consistency across digital citizen services.

• Design System Governance: Co-authored standard templates for the gov.cz Design System, actively contributing to the maintenance and scalability of the library to support efficient development across teams.

• Accessibility & Inclusion: Partnered with development teams to ensure inclusivity, conducting accessibility audits (a11y) and translating findings into actionable improvements to guarantee WCAG compliance.

Česko.Digital

• Design for Social Impact: Joined a cross-functional team to develop Pomahame.digital, a solution aiding digitally excluded groups (approx. 30% of the CZ population).
• Microsite Execution: Designed and delivered a specialized microsite visualizing “7+1 Personas” of vulnerable groups, transforming complex research data into an accessible narrative.
• Collaborative Development: Contributed to the main platform through rapid design hackathon and ongoing UI consultation alongside the wider team.

Awards:

• • The European Digital Skills Awards 2024, 1st place for Pomahame.Digital (Digital Upskilling @ Work)
  • Fénix Awards, 2nd place for the best Microsite (Data as a Tool of Change)

Česko.Digital

7/2023 – 9/2024

• Design for Social Impact: Joined a cross-functional team to develop Pomahame.digital, a solution aiding digitally excluded groups (approx. 30% of the CZ population).
• Microsite Execution: Designed and delivered a specialized microsite visualizing “7+1 Personas” of vulnerable groups, transforming complex research data into an accessible narrative.
• Collaborative Development: Contributed to the main platform through rapid design hackathon and ongoing UI consultation alongside the wider team.

Awards:

• • The European Digital Skills Awards 2024, 1st place for Pomahame.Digital (Digital Upskilling @ Work)
  • Fénix Awards, 2nd place for the best Microsite (Data as a Tool of Change)