I design products that work for users and for the business
I’m Petra. For 8+ years I’ve worked across e-commerce, B2B and complex, regulated systems, from research and strategy to accessible UI that developers can build with confidence.
Award-winning work | Accessibility certified (IAAP CPACC) | Remote (CET)
I design products that work for users and for the business
I’m Petra. For 8+ years I’ve worked across e-commerce, B2B and complex, regulated systems, from research and strategy to accessible UI that developers can build with confidence.
Work I can share
Most of my recent work for clients and employers is under NDA. What you see here is a small selection of what I can show publicly.
Award Winning Microsite
In the Czech Republic, a staggering 30% of the population faces digital vulnerability or exclusion. Drawing on insights from research made by Česko.Digital, I designed a solution to transform 7+1 essential persona profiles into a cohesive digital microsite.
Photovoltaic Configurator
In 2022-23, PV solar panels became a top choice for those seeking sustainability and financial freedom. I developed an intuitive configurator that simplifies complex economic factors, helping individuals assess how solar energy investments can meet their economic goals.
From the business problem to the shipped product
I work across the whole process, from research and strategy to UI and developer handoff. Whether I own a project end to end or join a team at one stage, I keep the business goal, the user and the build in view at once.
DISCOVERY & STRATEGY
Stakeholder interviews, user research and UX audits that turn a vague brief into a clear problem, and a decision about what to build first.
PRODUCT & UX DESIGN
User flows, information architecture and prototypes for web and mobile, validated with real users before they reach development.
UI & DESIGN SYSTEMS
Polished interfaces built on reusable components, with organised Figma files that make handoff and future changes easier.
CONVERSION & GROWTH
CRO, SEO-aware structure and metrics tracking, so every redesign can show whether it actually moved the business.
Designer by craft, owner by experience
I’ve worked on both sides of the table: as a designer for agencies, government and in-house teams, and as someone running a business of my own. That second side changed how I see design. Every decision costs something, and the good ones pay it back.
How I work
I start with the problem, not the screen. I ask what the business needs, what users are struggling with and what the team can realistically build. Sometimes the answer is a full redesign. Sometimes it means admitting the brief was wrong and going back to research. Years of working closely with developers have also taught me to judge what fits the scope and deadline, and which version is worth shipping first.
AI in my workflow
I use AI tools every day, mostly for research analysis, ideation and validating ideas early. It lets me turn first concepts into visuals very quickly, so the team can react to something concrete sooner. I treat AI output as a first draft and check it against real users, data and the business context before it shapes a decision. I keep exploring where these tools genuinely help and where they don’t.
In a team
I care about results, and about the people I get them with. I do my best work in close teams where good ideas can come from anyone, and I enjoy helping newer designers grow.
Accessibility
Accessibility is part of how I design from the start. I’m an IAAP-certified accessibility professional and have run accessibility audits on government and B2B projects with development teams.
Nonprofit work
I like using design where it helps people directly. I volunteer for nonprofit projects from time to time, and one of them, supporting digitally excluded people, won first place at the European Digital Skills Awards 2024.
Beyond the pixels
„Petra brings a holistic perspective to web design that goes well beyond aesthetics. She thinks in terms of user experience, conversion, and real business outcomes and that shows in everything she delivers… What stood out most was her ability to connect the dots between design decisions and actual user behavior. She doesn’t just make things look good, she makes them work better.”
Lukáš Bárta (CEO, Buldok Marketing)
„Petra is a true team player whose word and agreements can be relied upon 100%. The brainstorming and design sessions we conducted jointly were extremely valuable, and I believe they facilitated a significant advancement of the project. I also appreciate her willingness to share her deep knowledge in both design and business. Petra’s design decisions are always based on research and data that reflect the business needs precisely.”
Michaela Mojžíšová (Product Designer)
Beyond the pixels
„Petra brings a holistic perspective to web design that goes well beyond aesthetics. She thinks in terms of user experience, conversion, and real business outcomes and that shows in everything she delivers… What stood out most was her ability to connect the dots between design decisions and actual user behavior. She doesn’t just make things look good, she makes them work better.”
Lukáš Bárta (CEO, Buldok Marketing)
„Petra is a true team player whose word and agreements can be relied upon 100%. The brainstorming and design sessions we conducted jointly were extremely valuable, and I believe they facilitated a significant advancement of the project. I also appreciate her willingness to share her deep knowledge in both design and business. Petra’s design decisions are always based on research and data that reflect the business needs precisely.”
Michaela Mojžíšová (Product Designer)